Diversify, Monitor Occasionally, Rebalance If Needed: My Golden Rules of Long-Term Investing
For prudent investors who comprehend math, probability, and market dynamics, broad diversification is the optimal strategy.
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Jeff Bernier
May 17, 20238 min read
From Fear to Preparedness: Embracing the Normalcy of Recessions
If you visited the Dairy Queen restaurant in Fargo, North Dakota to see the world’s largest Dilly Bar in July, you would be welcomed by...
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Jeff Bernier
Apr 26, 20231 min read
The Evidence-Based Approach to Investing: Factors You Can Count On
Research identifies “factors” or “characteristics” of securities that produce higher expected returns. With the advent of more robust...
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Jeff Bernier
Oct 15, 20222 min read
Financial Peace and Meaning in Tandem
Have you been working diligently in your profession and “counting the days” until you no longer trade your efforts for a paycheck? Have...
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