Jeff BernierMay 17, 20238 minFrom Fear to Preparedness: Embracing the Normalcy of RecessionsIf you visited the Dairy Queen restaurant in Fargo, North Dakota to see the world’s largest Dilly Bar in July, you would be welcomed by...
Jeff BernierMay 8, 20234 minThe Evolution of Behavioral Finance: Why Successful Investing is About More Than Just the MathWhen I was a finance major at the University of Georgia, I studied the Capital Asset Pricing Model (“CAPM”). Early in my career I was...
Jeff BernierApr 23, 20231 minTrusting Your Gut: 5 Questions to Ask When Choosing a Financial AdvisorNo matter how perfect an advisor’s background, skills, and ethics may be, it’s important to trust your gut when it comes to your personal...
Jeff BernierJan 10, 20234 minThree Lessons for New Year Goal PlanningIf you visited the gym this week, you may have noticed larger crowds than normal. Yes, it’s new year’s resolution season! The turning of...
Jeff BernierOct 15, 20222 minFinancial Peace and Meaning in TandemHave you been working diligently in your profession and “counting the days” until you no longer trade your efforts for a paycheck? Have...